Contractual brief, is where a media organisation is employed by the client in order to complete a project within the specific thats stated on the brief and media organisation must follow it. If the media company doesn't follow the brief it can result in a breach of contract and the company could face legal actions by the employer. Both the parties have to sign the brief. This brief is good as it tells the media companies exactly what to do as the brief is very detailed, the media company wont be able to negotiate.
Cooperative brief, this is when a brief is given to two or more media companies and both companies are contracted to work on the same assignment. When this brief is bing negotiated it change be change to fit both companies. To information on the brief can be negotiated and the project can be open to suggest that the media company might have, this could make the project more successful.
Negotiated brief, this is almost entirely up to the employee and the client to be open to idea's. This means the media company will get more of their creative vision. Both client and company employed by them will formally agree on the end project and the brief. This means the media companies can share their ideas to the clients and be more creative.
Formal brief, this is a document that outlines the specifications of a product or service. The document is formal in language meaning there is no slang. This brief only gives enough information for the media company to produce the product. Both the client and company will have to formally agree on the project and he brief. This means that the client is open to any ideas or problems that are raised by the media company again this makes it creative for the media company and there is room for negotiation.
Competition brief, is a brief which is opened to the public meaning it can be accessed by different production companies that are taking part. So times they are free. Only the winner will get the prize. This means less money is spent on the product. This brief means there is can be more perspectives to creating the product by the client, meaning the brief can be more understood as there are more people working on it.
Tender brief, this is similar to a competition brief as it requires a client to post the brief that opens outside companies. People will have to pitch to the client to the work, there can be multi pitches to the client from many different companies, so the client will have to choose one. The advantage of this brief is that the client will get to choose more a wide range of different media companies. The companies will have to pitch to the client giving the client more information on what they want to do with the project. After that the client will choose the proposal, that they think is best.
Commission brief, this is when a client commissions a media company to fulfil a brief. A commission is usually only given to a company that has established a relationship with the client. Advantages to this is that the large company don't have to do all of the hard work, they can sub contract workers that sets the brief out to other companies. Both companies will receive the money for what they have done.
Informal brief, this isn't a document of any kind and is usually a verbal kind. It is where the client and the company which has been employed simply discuss the requirements for the product that they will be making and also agree on the project. This is good as its more verbal can you can communicate more with the media company and client and theres more chances that the media company will understand what the client whats them to do because they have spoken about it.
When reading a brief it important to look at, what sort of brief it is, the final date, timescale and what is required. Opportunities that accepting a briefs can give you are, new skills,self development, gaining a contract, experience, travel, communication skills, CV/portfolio, meeting clients/important people in the industry.If you don't do everything on the brief the client could bring the law into to it depending in what brief you have worked on.
Examples:
This film brief is a competition brief as it is handed out to the public and anyone can submit their short film. This brief includes event background, the short film competition, the actually brief, deadlines and judging. The brief is from the Sundance film company. The brief is also formal as the language is formal and the document states everything you need to do on it. You don't have to sign this brief so it is not a contractual brief. On the brief there are only three requirements you have to follow. There is a strict deadline and there cant be ant negations with this brief as it given to a wide range of different people. This brief states way they have create this brief. The brief says it can be any sort of short film such asa documentary or a cartoon. The Sundance company want the clients to make the "story of our time". The brief also short its not long. 
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