What is social action and community in media? this is a form of advertising a specific topic which isn't really spoken about, a subject that not a lot of people will know about, which will then give an opportunity for people to know about it and do something about the issue or subject. The purpose of this is to talk about current issues that audiences might not know about and to convince them that the issue will become much worse if no one takes any action to fix the issue. Community means a group of people with shared experience and interests. Community media provides a vital alternative to the profit- oriented agenda of corporate media, they want to empower people.
There are three different types of changes in a social actions and they are local change, national change and Global change.
Local change are issues that currently affect your community and members of the public and they feel there is a issue in the local area this could be things such as littering, drugs or gangs. Local change can help and make a negative issue in to a positive change. An example of this is Save the National Media Museum which was a local campaign in Bradford, this campaign aim was to save the the national media museum and get the attention of the public to help save it. At the end the campaign did saved the museum form demolition.
National change is the change within the country the issues are addressed to the members of the public, therefore they could try and help to change the issue. An example of a national change is the British Heart Foundation, the aim of this company is to keep hearts healthy and to fight against heart disease. The campaigns aim to to raise awareness of how dangerous heart disease are and also to give the public ways to prevent heart problems the campaign does this on a national level. The campaign also does special campaign days such as "wear it. beat." days in which people will wear red on Friday 5th of February 2016, this day is to help raise money and awareness for life saving research. The campaigns vision is "a world in which people do not die prematurely or suffer from heart disease". This creates a impact because no parent want to leave their child and miss them growing up, so it will create in impact on parents. It also creates a impact because it happens while the son is at school which every child goes to everyday. Also because theres no music until the end it very realistic.
Global Change this is a much wider scale then the other two as it wants change around the world that a lot of people might feel strongly about. Greenpeace is an example of global change and the aim is to protect the earth and find solutions to help the environment. Greenpeace want to stop climate change, defend the oceans, protect the forests, work for peace and disarmament, eliminating toxic chemical, fracking and save the Arctic the campaign defends the natural world. Another example is Peace One day this organization aims to have peace one day around the world on the 21st of September and to change and raise awareness of the situation around the world. 4% of the worlds populations were aware of Peace Day 2012 thats 280 million people and on that day 2% behave more peacefully. This creates an impact because of the music is very dramatic and the tempo is fast through out the advert and it builds up in volume. The advert is fast passed, so your getting a lot of information at once this creates a impact.
Another global change campaign that happened not to long ago in 2012 and a lot of people did not know about this problem before the campaign came out and the campaign was called KONY 2012, the campaign made a video lasting 30 minutes and it became viral with 100,721,867 views on the video to day and the aim of the campaign was to stop a man named Kony from stealing children and turning them into children soldiers. The campaign had a day in which people from all around the world put up posters of Kony in their town to make him famous so people would know about his crimes the campaign was successful a lot of the world now know who Kony is. This creates an impact because at the beginning it show a normal family which can relate to a lot of people. Also it creates an impact because they use a child to tell the story. It creates an impact because the father want to make the world a better place for his son and I think all parents want that.
Another global change campaign that happened not to long ago in 2012 and a lot of people did not know about this problem before the campaign came out and the campaign was called KONY 2012, the campaign made a video lasting 30 minutes and it became viral with 100,721,867 views on the video to day and the aim of the campaign was to stop a man named Kony from stealing children and turning them into children soldiers. The campaign had a day in which people from all around the world put up posters of Kony in their town to make him famous so people would know about his crimes the campaign was successful a lot of the world now know who Kony is. This creates an impact because at the beginning it show a normal family which can relate to a lot of people. Also it creates an impact because they use a child to tell the story. It creates an impact because the father want to make the world a better place for his son and I think all parents want that.
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