Wednesday 23 March 2016

7.2 Ethical and Legal Constraints in the Creative Media Sector.

Legal such as content, interpretation and application of laws relating to media, eg broadcasting act 1990, official secrets act 1989, obscene publications act 1959, films Act 1985, video recording act 1984, Race relations act 1976, human rights act 1998, licensing act 2003, privacy law, copyright and intellectual property law and libel law.

Laws

In the film sector there are certain ethical and legal constraints that they have to take in to consideration when making of producing a film.  Ethics are the moral principles that define how a person or group of people act. A constraint is a limitation or a restriction on something to prevent something else from happening. Legal considerations are when people or companies consider potential laws which affect their industry and weather or nor they are within or breaking that law.

One of the biggest laws that the film industry has to obey is Copyright and Trademarks. Copyright applies to work that has been recorded in some ways: right exist in way such as literary, artistic and musical as well as films and sound recording. Copyright is the exclusive and assignable legal right given to the originator for a fixed number of years, to print, publish, perform and film material. Trademarks are registered at a national level with an appointed government body and may take anywhere between 6 and 18 months to be processed. A lot of products have trademarks meaning if a film maker wanted to use a bottle of coca cola or a pear of nike shoes they would have to get permission from the brand to be able to use it in the film.

A legal issues that film makers could encounter in the early stages of a project is the intellectual property rights which include things such as the book, screenplay, life story etc. The intellectual property rights are the rights given to a person over the creations of their minds. They will usually give the creator an exclusive right over the use of their creation for a certain amount of time. In film this tends to be the author of a book or screenplay. the intellectual property, which will give the production company the right to use their intellectual property during a certain amount of time.      

The broadcasting act 1990 is a series if laws, that relate to legal and illegal broadcasting on Tv and radio in the UK.

Video Recording act 1984, this is law that states that all videos are sold or available for rental must be classified by the BBFC. This means that films must be given an age certificate.

  • U- universal, suitable for all 
  • PG- parental guidance general viewing 
  • 12- suitable only for people whoa re 12 years or older.
  • 12A- this means that children under 12 could can watch when accompanied by an adult.
  • 15- suitable only for people who are 15 and over.
  • 18-Suitable only for people who are 18 and over.  

The BBFC stands for the British Board of Film Classification. the company classifies things in the media such as television, films advertisement and video games. They are responsible for the classification of these things in the UK. The classification restricts the age in which the content can be viewed  because something may not be suitable for certain people or age.    

Race Relations act 1976, this act was established by the parliament of the united kingdom to prevent discrimination on the grounds of race. This covers race, colour, nationality, ethic and national origin in the flied of employment.

Privacy law, this law ensures that broadcasters avoid any infringement of privacy in programmes and in connection with obtaining material included in programmes. If the there is any infringement on privacy they must have a warranted.  

Films Act 1985, this act was introduced to make further provision with respect to the financing of films. When this act was introduced it make the British Film Fund disappear. So this means that films now have to meet specific outlines and criteria to be classified as "British", because of this legislation fewer films are now classified as "British".  

The 1937 Cinematograph Film (Animal) Act makes it an offence to distribute or exhibit a film whose creation involved cruelty to an animal. The Animal Welfare act 2006, where it is illegal to show with intent to supply video recordings of an "animal fight". These two law mean that if a company is creating a film they must treat animal well and not be cruel to them.

Ethical 

Representation of gender, In the media women are still often represented as being part of a family, friends and colleagues and work and think as part of a team. In genre such as dramas they tend to take the role of a helper or they tend to be passive rather than active. Although in the last few years, there have been a good amount of films with strong female leads such as Rey in the force Awakens or Maud Watts in Suffragette. However representation of women in media tends to highlight beauty, size or physique, sexuality, emotional as opposed to intellectual and tend to be shown in relationships and not to be shown as independent.

There is also the Bechdel test which asks whether a film features at least two women who talk to each other about something other than a man. Only about half of all films meet this requirement. The test is used to indicate whether there is an active presence of women in films and other fictions, and also to call attention to inequality in genre representation in films due to sexism.

In the media males are mostly represented or characterised as isolated, meaning they don't rely on others. If they are part of a family if often for the narrative. Male physique has also become an more important part of representation of masculinity and is shown a lot in the media. Men that are be represented in the media ten to focus on strength, power, sexual attractiveness and independence.      
 Representation of religious beliefs, a lot of religious beliefs that are represented in the media tend to be biased towards certain religions. In films characters that are linked to certain religions the characters are commonly stereotyped as violent religious fanatics. In a lot of films and television series religious characters tend to be stereotyped and this is also happens in a lot of media formats.

A lot of religion represented in films or Tv tend to be biased towards some religions. A lot of religions in films tend to be stereotyped as dangerous and violent religious fanatics. In modern films and Tv shows we see Muslims as violent people, killing innocent people, but actually Muslims aren't like this but its portrayed in the media likes this.

Accessibility, films offer more ways to help with accessibility. The most common way is subtitle, can be used for people who are hard for hearing and also to let people watch the films who don.t people speak the language in the film people so there fore the words are in their own language. Another accessibility would be if there was a person in the bottom corner doing sign language, this is for deaf people as it helps them follow the story when they can see the person sign the words.  Another form of accessibility is audio description this is when a narrator speaks over the film describing the set or the actions of the characters, this is for people who cant see.


Case Study- Cannibal Holocaust
the film Cannibal Holocaust (1980) is about a rescue mission into the amazon rain forest, a professor stumbles across lost film shot by a missing documentary crew. The film was directed by Ruggero Deodato, it has American and Italian actors. What make the film so controversial was that it had sexual violence and genuine cruelty to animals, because of the content in the film it ended up being banned in more than 50 countries and still is today. In 2006 it was named the 20th most controversial film of all time by Entertainment Weekly. The film was accused for murdering the actors and the director was trailed in court for murder. The director had previously gotten all actors to sign a contract saying they would be seen for a year after the release of the production to give the illusion they were actually died. But when Deodato was taken to court he broke the contract to avoid prison, the court dropped all charges but the film was still banned. Before the film was banned it grossed $2 million. A few of distributors wrote to the National Viewers and the Listeners Association anonymously about the controversy of the film to boost the publicity, this back fired and the companies named the films as "video nasty". National newspapers exposed the film content and the reality of the film had caused a media frenzy.
         






























Monday 7 March 2016

7.1 Structures and Owner of the Media Sectors

https://prezi.com/zhetcguu5ujl/undersanding-the-structure-and-ownership-of-the-media-sector/
7.1 Structures and Owner of the Media Sectors

Introduction
In the media industry there are a lot of different sectors. Some of the different media sectors are Film, music, broadcasting television, animation, radio and commercials but there is also things like corporate production- using film, CD- ROM or DVD formats for training, PR and sale, there is also interactive media such web and internet, off-line multimedia, electronic games and interactive TV. In this career guide the sector I will be focusing on is the media industry.



Public Service Media and Multinational - Pinewood Studios: Pinewood Studios is a British film and Tv studio just outside central London. The studio is well known for Star Wars, James Bond and Superman.

Pinewood Studios is expanding and branching out into different areas of the media industry, so it does have cross-media diversification, as it’s not just a film studio, it’s also a Tv studio.

Pinewood Studios is a vertical integration as the studios has several steps in the production of making a film and is controlled by a single company. The studio is own by the Pinewood Group, which also runs other studios such as Pinewood Toronto Studios and Teddington Studios. The chairman of Pinewood group is Lord Grade of Yarmouth and the chief executive is Ivan Dunleavy. As the company is is a public limited they sell shares to the public in order to generate revenue through public investment.

Pinewood studios source of income is films and Tv shows, they gain profit from how well a film or Tv show does for example the studio gained a 13% to £4.3m from "The Force Awakens" and already has another Star Wars movie in production. As of February 28, 2016, Star Wars: The Force Awakens has grossed $926 million in North America and $1.122 billion in other territories for a worldwide total of $2.0468 billion, against a budget of $200 million. The force awakens was also the third film in history to surpass $2 billion worldwide, doing so on its 53rd day of release. This is only one example of how much a film can make.

Pinewood is the largest film studio in Europe, so the only many competitors are in America with company like Warner Bros Entertainment and 20th Century Fox.



Private Service Media- Amblin Entertainment, is an american film and television production company. Amblin entertainment is a cross media ownership has the company also operates more than just one media formate, the company operates television production as well as film. 

Amblin entertainment has vertical integration as the company produces and distributes the end product. The product doesn't go to any other company, it all done with Amblin. The company produces all the film under the company.

Share of ownership, the companies founders are Steve Spielberg, Kathleen Kennedy and Frank Marshall as the company is private the shares of the company is split into shares between Spielberg, Kennedy and Marshall and they don't sell to their shares publicly. Take over, the actual company is owned by Amblin Partners, which is a film company, the company was founded in 2015, the company focuses on producing and distributing films using the Dreamworks, Amblin Entertainment, and Participant Media brands as well as a few companies and will use their labels but will remain separate companies. Amblin Partners founder is also Steve Spielberg and he is also the principal partner.

Source of income, Amblin entertainments income comes through on how well a film they have made done, as long as they make more than they spent making the film, they will have an income. The company has made a lot of film such as The Goonies 1985, Back to the Future 1985 and more recently they have made Jurassic World and Bridge of spies. The film Back to the future made $381,109,710 worldwide and Jurassic World made $1,409,431,445 worldwide. Profitability of product range, Amblin entertainment have been producing popular films for a long time and have been making films that create a big income for example Bridge of Spies, the company's latest film has made $60,714,775 worldwide. The company tend to make popular films with audiences around the world.  

Competitors, Amblin entertainments main competitors are the other major film production companies such as Marvel studios, Sony pictures, 20th Century Fox and Walt Disney pictures. This competitors are on a national scale.






Independent Media Service,- independent media companies are normally a lot smaller then other companies that operator outside of corporation. A24 is an American film distribution, production and finance company formed in 2012. A24 is a independent film company.

A24 has cross-media ownership as they own and operate a few media formats which are television and film. A24 has its first theatrical release in 2013.  In 2014 A24 started to began producing the USA network series Playing House under the A24 name. In 2015 it was confirmed that A24 was going to be launching their own television division.

A24 has vertical integration as they take over more than one aspect of producing and distributing of the end product. The company distributes and produces films as well as all the finance. The company has been doing this since 2012 when the company formed.    

The ownership is divided between Daniel Katz, David Fenkel and John Hodges. The company was formed in 2012 formed by marketing and distribution veterans Katz, Fenkel and Hodges they founded the company. The company is a private owner ship therefore its spilt into to shares between the different owners of the business ad they don't sell shares to the public.

Source of income, A24 source of income comes from selling a product which is film's and Tv shows. For example last year A24 helped make films such as "Amy" and "Room", "Amy" made £22,430,528 worldwide and "Room" £17,409,646 both movies have won a few awards "Amy" has won an oscar best documentary and the lead actress in Room Brie Larson has one more than a few awards for best actress for her role in the film. In September 2013, A24 entered a $40 million deal with DirecTv Cinema.


Conglomerates - The Walt Disney Studios is an American film studio. The studio is well known for its multi-faceted film division, which is one of Hollywoods major film studio. The Walt Disney Studios is made up of a lot of different division such as Walt Disney Studios Motion Pictures,Walt Disney Studios Marketing,Walt Disney Animation Studios, Disney Music Group and Disney Theatrical Group. As well as owning Lucasfilms Ltd, Pixar Animation Studio and Marvel studio. The WDS has cross media ownership, as they own and operate many different media formats such as Tv (the disney channel), Radio (radio disney) and films.

The WDS has horizontal integration as the WDS is taken over by The Walt Disney Company and The WDS has lots of different companies they own, this is to increase its own market share. The WDS owns the pixar, marvel and lucas films.  Share ownership, The WDS the key people of company are Alan F.Horn (chairman), Alan Bergman (president) and Sean Bailey (president motion picture production). Its a public ownership meaning that the company can sell shares, to the public in order to generate the revenue through public investment.

Source of income, the studio generated an estimated income of $1.549 billion during 2014. The company entertainment business alone (live-action and animated motion pictures, direct-to-video content, musical recordings and live stage plays) brought in $5.83 billion in 2012. Profitability of product range, this company tends to keep making similar products as it goes down well with its target audience, this way the company can miximise the profitability of the product. "The mission of The Walt Disney Company is to be one of the world’s leading producers and providers of entertainment and information. Using our portfolio of brands to differentiate our content, services and consumer products, we seek to develop the most creative, innovative and profitable entertainment experiences and related products in the world." The WDS has licenses and franchises as walt disney has lots of different businesses under the name. The main competitors are Dreamwork another animation studio for families and also located in america.