7.1 Structures and Owner of the Media Sectors
Introduction
In the media industry there are a lot of different sectors. Some of the different media sectors are Film, music, broadcasting television, animation, radio and commercials but there is also things like corporate production- using film, CD- ROM or DVD formats for training, PR and sale, there is also interactive media such web and internet, off-line multimedia, electronic games and interactive TV. In this career guide the sector I will be focusing on is the media industry.
Public Service Media and Multinational - Pinewood Studios: Pinewood Studios is a British film and Tv studio just outside central London. The studio is well known for Star Wars, James Bond and Superman.
Pinewood Studios is expanding and branching out into different areas of the media industry, so it does have cross-media diversification, as it’s not just a film studio, it’s also a Tv studio.
Pinewood Studios is a vertical integration as the studios has several steps in the production of making a film and is controlled by a single company. The studio is own by the Pinewood Group, which also runs other studios such as Pinewood Toronto Studios and Teddington Studios. The chairman of Pinewood group is Lord Grade of Yarmouth and the chief executive is Ivan Dunleavy. As the company is is a public limited they sell shares to the public in order to generate revenue through public investment.
Pinewood studios source of income is films and Tv shows, they gain profit from how well a film or Tv show does for example the studio gained a 13% to £4.3m from "The Force Awakens" and already has another Star Wars movie in production. As of February 28, 2016, Star Wars: The Force Awakens has grossed $926 million in North America and $1.122 billion in other territories for a worldwide total of $2.0468 billion, against a budget of $200 million. The force awakens was also the third film in history to surpass $2 billion worldwide, doing so on its 53rd day of release. This is only one example of how much a film can make.
Pinewood is the largest film studio in Europe, so the only many competitors are in America with company like Warner Bros Entertainment and 20th Century Fox.
Private Service Media- Amblin Entertainment, is an american film and television production company. Amblin entertainment is a cross media ownership has the company also operates more than just one media formate, the company operates television production as well as film.
Amblin entertainment has vertical integration as the company produces and distributes the end product. The product doesn't go to any other company, it all done with Amblin. The company produces all the film under the company.
Share of ownership, the companies founders are Steve Spielberg, Kathleen Kennedy and Frank Marshall as the company is private the shares of the company is split into shares between Spielberg, Kennedy and Marshall and they don't sell to their shares publicly. Take over, the actual company is owned by Amblin Partners, which is a film company, the company was founded in 2015, the company focuses on producing and distributing films using the Dreamworks, Amblin Entertainment, and Participant Media brands as well as a few companies and will use their labels but will remain separate companies. Amblin Partners founder is also Steve Spielberg and he is also the principal partner.
Source of income, Amblin entertainments income comes through on how well a film they have made done, as long as they make more than they spent making the film, they will have an income. The company has made a lot of film such as The Goonies 1985, Back to the Future 1985 and more recently they have made Jurassic World and Bridge of spies. The film Back to the future made $381,109,710 worldwide and Jurassic World made $1,409,431,445 worldwide. Profitability of product range, Amblin entertainment have been producing popular films for a long time and have been making films that create a big income for example Bridge of Spies, the company's latest film has made $60,714,775 worldwide. The company tend to make popular films with audiences around the world.
Competitors, Amblin entertainments main competitors are the other major film production companies such as Marvel studios, Sony pictures, 20th Century Fox and Walt Disney pictures. This competitors are on a national scale.
Independent Media Service,- independent media companies are normally a lot smaller then other companies that operator outside of corporation. A24 is an American film distribution, production and finance company formed in 2012. A24 is a independent film company.
A24 has cross-media ownership as they own and operate a few media formats which are television and film. A24 has its first theatrical release in 2013. In 2014 A24 started to began producing the USA network series Playing House under the A24 name. In 2015 it was confirmed that A24 was going to be launching their own television division.
A24 has vertical integration as they take over more than one aspect of producing and distributing of the end product. The company distributes and produces films as well as all the finance. The company has been doing this since 2012 when the company formed.
The ownership is divided between Daniel Katz, David Fenkel and John Hodges. The company was formed in 2012 formed by marketing and distribution veterans Katz, Fenkel and Hodges they founded the company. The company is a private owner ship therefore its spilt into to shares between the different owners of the business ad they don't sell shares to the public.
Source of income, A24 source of income comes from selling a product which is film's and Tv shows. For example last year A24 helped make films such as "Amy" and "Room", "Amy" made £22,430,528 worldwide and "Room" £17,409,646 both movies have won a few awards "Amy" has won an oscar best documentary and the lead actress in Room Brie Larson has one more than a few awards for best actress for her role in the film. In September 2013, A24 entered a $40 million deal with DirecTv Cinema.
Conglomerates - The Walt Disney Studios is an American film studio. The studio is well known for its multi-faceted film division, which is one of Hollywoods major film studio. The Walt Disney Studios is made up of a lot of different division such as Walt Disney Studios Motion Pictures,Walt Disney Studios Marketing,Walt Disney Animation Studios, Disney Music Group and Disney Theatrical Group. As well as owning Lucasfilms Ltd, Pixar Animation Studio and Marvel studio. The WDS has cross media ownership, as they own and operate many different media formats such as Tv (the disney channel), Radio (radio disney) and films.
The WDS has horizontal integration as the WDS is taken over by The Walt Disney Company and The WDS has lots of different companies they own, this is to increase its own market share. The WDS owns the pixar, marvel and lucas films. Share ownership, The WDS the key people of company are Alan F.Horn (chairman), Alan Bergman (president) and Sean Bailey (president motion picture production). Its a public ownership meaning that the company can sell shares, to the public in order to generate the revenue through public investment.
Source of income, the studio generated an estimated income of $1.549 billion during 2014. The company entertainment business alone (live-action and animated motion pictures, direct-to-video content, musical recordings and live stage plays) brought in $5.83 billion in 2012. Profitability of product range, this company tends to keep making similar products as it goes down well with its target audience, this way the company can miximise the profitability of the product. "The mission of The Walt Disney Company is to be one of the world’s leading producers and providers of entertainment and information. Using our portfolio of brands to differentiate our content, services and consumer products, we seek to develop the most creative, innovative and profitable entertainment experiences and related products in the world." The WDS has licenses and franchises as walt disney has lots of different businesses under the name. The main competitors are Dreamwork another animation studio for families and also located in america.
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