7.3 Regulation and Employment in the Media Sector.

Regulations and Employment in the Media Sector 

Part A - Regulations.

A regulatory body is a professional body but it is not a membership organisation and its primary activity is to protect the public. Regulatory bodies are established on the basis of legal mandate. Media regulations is there to control the mass media by government and other bodies. The regulations, laws, rules or procedures can have a various goals.

Advertising Standards Authority ASA 
ASA, is the UK's independent regulator for advertising across all media, the work includes acting on complaints and proactively checking the media to take action against misleading, harmful or offensive advertisement, sales promotion and direct marketing. The UK advertising regulatory system is a mixture of self- regulation for non broadcast advertising and co- regulation for broadcast advertising.  Broadly this means that the system is paid for by the industry that writes the rules, but those rules are enforced by the ASA.  The UK Advertising Codes are written by two industry committees: the Committee of Advertising Practice writes the UK Code of Non-broadcast Advertising, Sales Promotion and Direct Marketing and the Broadcast Committee of Advertising Practice (BCAP) writes the UK Code of Broadcast Advertising.

When an advertising company doesn't follow  the rules set out by the ASA this could lead to the advertisement to be taken down and remove. If a company does this more than a few times and breaks ASA code then ASA will give them to OFCOM.

British Board of Film Classification BBFC
BBFC, The British Board of Film Classification are responsible for the classification and censorship of films within the UK. There are requirements to classify videos, DVDs and to lesser extent some video games under the Video Recording Act 2010. Every 4 -5 years the BBFC carries out a major public consultation exercise to find out the public thinks about the age rating of films and video before they are released and whether the BBFC's classification standards meet public concern. The BBFC adjusts its standards and criteria in response to any changes in public attitudes. The Guidelines details what is acceptable at each age category, from U to R18. There are also laws and principles which impact the BBFC work. The 2 main points of the guidelines operate are to protect children and vulnerable adults from potentially harmful or otherwise unsuitable content. To empower consumers, particularly parents and those with responsibility for children to make informed viewing decisions.
The age certificate are:

• U- universal, suitable for all.
• PG- parental guidance general viewing 
• 12- suitable only for people whoa re 12 years or older.
• 12A- this means that children under 12 could can watch when accompanied by an adult.
• 15- suitable only for people who are 15 and over.
• 18-Suitable only for people who are 18 and over. 

The classification guidelines need to consider these issues:

• Discrimination
• horror 
• Sex
• Drugs
• Violence 
• Nudity
• Language 
• Dangerous and easily imitable behaviour  

BBFC has a big part in making an affect on the film industry in the UK as they pick the age group that can watch a certain film. This means that they chose the age group that gets to watch a film so it make an impact on the way a film is portrayed. With the guidelines spoken about above BBFC can remove and ban a film but some times the the film company can remove the scenes that is the problem to prevent the likely hood of being banned or to drop the age rate.

An example of an controversial product in my media sector is films being banned. Such as The Human Centipede 2 (Full Sequence), this film was originally banned due to high levels of explicit sexual violence, graphic forced defecation and potential obscenity. The BBFC had given the film the age certificate of 18 on the 6th of October 2011, while the distributors agreed to make 32 cuts before the release. The BBFC are obliged under the Video Recordings Act 1984 (VRA) to regard the likelihood of any harm that many be caused to the viewer. After careful consideration, the BBFC judged that to issue a certificate to the film, even if it was only for adults, it would still involve risk of harm within the terms of the VRA, and didn't fit in with there guidelines. The overall outcome was that the film was banned in the UK.    

Office of Communications OFCOM
OFCOM, the Office of Communication, is the government approved regulatory and competition authority for the broadcasting, telecommunications and postal industries in the UK. OFCOM has power over Tv, radio, telecoms and postal sectors. It has a duty to represent the interest of citizens and consumers by promoting competition and protecting the public from harmful or offensive material. PMB meets once a week and oversees the management of the organisation as well as OFCOMS regulatory duties. It is a single forum which looks at policy development and associated risk, resourcing and prioritisation issues. they have to make a decision on key policies and regulatory and organisational issues. Issues of greatest significances will be escalated to the OFCOM board.  
The regulatory bodies that look after the film industry are the ones spoken about above, ASA, BBFC and OFCOM. All these regulatory bodies are linked to the film industry in some way. OFCOM main reasonability is to stop negative effects on the public by removing any communication media that is breaking the code. OFCOM is important as its one of the biggest forms of media which means if things weren't regulated, broadcasters could show inappropriate content that could harm the viewers.

Part B- Employment opportunities.

Within the film industry there are so many different departments that come together to create a film. There post production, pre production and so many different parts of film. Some jobs are actor, lighting technician, art department assistant, Make- up artist, audio and dubbing assistant and boom operator. Other major roles in film include art director, this is some one who has creative visions for all the sets and locations that gives production their look and fell.  Assistant Editor, this person take responsibility for the cutting of the film and how smooth scenes run together on a feature film. Camera operator, this person prepares and operates the camera and all its equipment, working closely with the directors. Casting director, this person organise the casting of actors for all roles in a film. Composers are the people responsible for writing original music for films. Directors are the driving creative force behind a film they visualising and defining the style of the film and bring the film structure and bring it to life.

In the film industry job roles can overlap and interconnect for example the director can take on a lot of jobs as they are they ones that are creating the style of the film, so the director will tend to work with a lot of other job roles. Also art director and director are very similar, the art director creates the vision for the locations where as the director does this for everything else. Other job roles the interconnect are hair and make-up and also costume as this people will be working with the actors and they have to make sure that the actor looks a certain why for the film, so this job roles tend to work very close together. A lot of these job roles will have assistants for example assistant editor or assistant camera operator, this type of job will overlap with editor or camera operator.

Jobs in the film industry can develop over time and it give the workers a chance to work their way up the career ladder. A lot of people in the film industry tend to start off as a runner as its an entry level job.  There are different types of runners such as:

•  Production Runners assist in the production office. They aren’t usually involved much in pre-production but come on board a little before shooting at which point they help keep the flow of information between the crew through the distribution of paperwork as well as researching with the production team. 

• Office Runners work for the companies involved in film-making. Not all companies have office running positions but those that do exist provide a way in to areas of film-making beyond production. In particular, this can be an entry route towards post-production or working for a production company. As there are few positions, however, the competition can be great. Internships can, in certain circumstances, act as a precursor to office running.

But after this you can move into a job in a department that you worked with as a runner.  After that you would have a job in a certain film sector, this means you can move your way up the ladder. For example you could be a boom operator, then a camera assistant, then a crane camera operator and after you could be come a camera operator this job role work closely with the director. There are lots of chances in film to develop your job role  you could start of as a runner move into editing become a assistant editor, then become editor and you could even change departments after than and go into art director there are a lot of possibilities in the film industry.    

  
Working in the film industry you will need to regularly have up to date knowledge of softwares if your working in the post production such as editing there are a lot of different editing software being used and you will have to know most of them. To work in the film industry a big skill you will need is creativity as its a very creative industry. There are a lot of different course anyone can take weather its at college or a local community hall. Some course you can take are Film studies A level, media studies Btec and filmmaking these are only a few there are much more to choice from.



Part C- Application Pack
An example of a job vacancy advertisement for a entry job in the film industry is:

The job location is east London and the region is central London.  We need a film-maker &/or film editor with special effects skills to assist us in creating promotional & educational clips for our website and marketing.

You must be:
- currently living in the UK & entitled to work here
- proficient in spoken and written English
- ready to begin immediately
- punctual, proactive & attentive to detail
This is an exciting project and would make a great portfolio piece.
To be considered, all applicants must attach a CV, samples of your work and a covering letter explaining why you are interested in the position. 

Education:
- BA/MA in Film preferred

Requirements:
- Previous hands-on experience in creative promotional film making preferred.
- Experience with HD DSLRs, Sony F series of cameras, Canon C series and Arri/Red cameras would be useful. (Please state on application the cameras you are comfortable with).
Having your own equipment is useful but not essential.

- Fantastic editing skills required
- Experience with Adobe Creative Suite is required.
- After Effects or Motion special effects required.

Cover Letter

Dear Hiring Manager

I am writing about the vacancy for the film maker/ editor role in your company Sounds Future. I have the skill of using Imovie, GarageBand, Final Cut pro and Microsoft office, I also know how to use a HD DSLR. I have a strong creative instinct and like to be in a creative atmosphere. For my college course I have made a short film, tv advert and re dubbed scenes.  

For the last 2 years I have been studying Media at Coulsdon College, this has helped me understand more about the film industry and it has taught how to use different softwares. While studying media we did a whole unit on film study which was the most interesting and I learnt different uses of camera angles and learnt about different way to shoot a film, I believe that all these skills will make me a great film editor and maker.

Please see attached my CV to give you more information.

Thank you for your time and consideration
Sincerely yours

Lily Barron


The CV



Showreel

7.2 Ethical and Legal Constraints in the Creative Media Sector.

Legal such as content, interpretation and application of laws relating to media, eg broadcasting act 1990, official secrets act 1989, obscene publications act 1959, films Act 1985, video recording act 1984, Race relations act 1976, human rights act 1998, licensing act 2003, privacy law, copyright and intellectual property law and libel law.

Laws

In the film sector there are certain ethical and legal constraints that they have to take in to consideration when making of producing a film.  Ethics are the moral principles that define how a person or group of people act. A constraint is a limitation or a restriction on something to prevent something else from happening. Legal considerations are when people or companies consider potential laws which affect their industry and weather or nor they are within or breaking that law.

One of the biggest laws that the film industry has to obey is Copyright and Trademarks. Copyright applies to work that has been recorded in some ways: right exist in way such as literary, artistic and musical as well as films and sound recording. Copyright is the exclusive and assignable legal right given to the originator for a fixed number of years, to print, publish, perform and film material. Trademarks are registered at a national level with an appointed government body and may take anywhere between 6 and 18 months to be processed. A lot of products have trademarks meaning if a film maker wanted to use a bottle of coca cola or a pear of nike shoes they would have to get permission from the brand to be able to use it in the film.

A legal issues that film makers could encounter in the early stages of a project is the intellectual property rights which include things such as the book, screenplay, life story etc. The intellectual property rights are the rights given to a person over the creations of their minds. They will usually give the creator an exclusive right over the use of their creation for a certain amount of time. In film this tends to be the author of a book or screenplay. the intellectual property, which will give the production company the right to use their intellectual property during a certain amount of time.      

The broadcasting act 1990 is a series if laws, that relate to legal and illegal broadcasting on Tv and radio in the UK.

Video Recording act 1984, this is law that states that all videos are sold or available for rental must be classified by the BBFC. This means that films must be given an age certificate.

• U- universal, suitable for all 
• PG- parental guidance general viewing 
• 12- suitable only for people whoa re 12 years or older.
• 12A- this means that children under 12 could can watch when accompanied by an adult.
• 15- suitable only for people who are 15 and over.
• 18-Suitable only for people who are 18 and over.  

The BBFC stands for the British Board of Film Classification. the company classifies things in the media such as television, films advertisement and video games. They are responsible for the classification of these things in the UK. The classification restricts the age in which the content can be viewed  because something may not be suitable for certain people or age.    

Race Relations act 1976, this act was established by the parliament of the united kingdom to prevent discrimination on the grounds of race. This covers race, colour, nationality, ethic and national origin in the flied of employment.

Privacy law, this law ensures that broadcasters avoid any infringement of privacy in programmes and in connection with obtaining material included in programmes. If the there is any infringement on privacy they must have a warranted.  

Films Act 1985, this act was introduced to make further provision with respect to the financing of films. When this act was introduced it make the British Film Fund disappear. So this means that films now have to meet specific outlines and criteria to be classified as "British", because of this legislation fewer films are now classified as "British".  

The 1937 Cinematograph Film (Animal) Act makes it an offence to distribute or exhibit a film whose creation involved cruelty to an animal. The Animal Welfare act 2006, where it is illegal to show with intent to supply video recordings of an "animal fight". These two law mean that if a company is creating a film they must treat animal well and not be cruel to them.

Ethical 

Representation of gender, In the media women are still often represented as being part of a family, friends and colleagues and work and think as part of a team. In genre such as dramas they tend to take the role of a helper or they tend to be passive rather than active. Although in the last few years, there have been a good amount of films with strong female leads such as Rey in the force Awakens or Maud Watts in Suffragette. However representation of women in media tends to highlight beauty, size or physique, sexuality, emotional as opposed to intellectual and tend to be shown in relationships and not to be shown as independent.

There is also the Bechdel test which asks whether a film features at least two women who talk to each other about something other than a man. Only about half of all films meet this requirement. The test is used to indicate whether there is an active presence of women in films and other fictions, and also to call attention to inequality in genre representation in films due to sexism.

In the media males are mostly represented or characterised as isolated, meaning they don't rely on others. If they are part of a family if often for the narrative. Male physique has also become an more important part of representation of masculinity and is shown a lot in the media. Men that are be represented in the media ten to focus on strength, power, sexual attractiveness and independence.      
 Representation of religious beliefs, a lot of religious beliefs that are represented in the media tend to be biased towards certain religions. In films characters that are linked to certain religions the characters are commonly stereotyped as violent religious fanatics. In a lot of films and television series religious characters tend to be stereotyped and this is also happens in a lot of media formats.

A lot of religion represented in films or Tv tend to be biased towards some religions. A lot of religions in films tend to be stereotyped as dangerous and violent religious fanatics. In modern films and Tv shows we see Muslims as violent people, killing innocent people, but actually Muslims aren't like this but its portrayed in the media likes this.

Accessibility, films offer more ways to help with accessibility. The most common way is subtitle, can be used for people who are hard for hearing and also to let people watch the films who don.t people speak the language in the film people so there fore the words are in their own language. Another accessibility would be if there was a person in the bottom corner doing sign language, this is for deaf people as it helps them follow the story when they can see the person sign the words.  Another form of accessibility is audio description this is when a narrator speaks over the film describing the set or the actions of the characters, this is for people who cant see.


Case Study- Cannibal Holocaust
the film Cannibal Holocaust (1980) is about a rescue mission into the amazon rain forest, a professor stumbles across lost film shot by a missing documentary crew. The film was directed by Ruggero Deodato, it has American and Italian actors. What make the film so controversial was that it had sexual violence and genuine cruelty to animals, because of the content in the film it ended up being banned in more than 50 countries and still is today. In 2006 it was named the 20th most controversial film of all time by Entertainment Weekly. The film was accused for murdering the actors and the director was trailed in court for murder. The director had previously gotten all actors to sign a contract saying they would be seen for a year after the release of the production to give the illusion they were actually died. But when Deodato was taken to court he broke the contract to avoid prison, the court dropped all charges but the film was still banned. Before the film was banned it grossed $2 million. A few of distributors wrote to the National Viewers and the Listeners Association anonymously about the controversy of the film to boost the publicity, this back fired and the companies named the films as "video nasty". National newspapers exposed the film content and the reality of the film had caused a media frenzy.
         

7.1 Structures and Owner of the Media Sectors

https://prezi.com/zhetcguu5ujl/undersanding-the-structure-and-ownership-of-the-media-sector/
7.1 Structures and Owner of the Media Sectors

Introduction
In the media industry there are a lot of different sectors. Some of the different media sectors are Film, music, broadcasting television, animation, radio and commercials but there is also things like corporate production- using film, CD- ROM or DVD formats for training, PR and sale, there is also interactive media such web and internet, off-line multimedia, electronic games and interactive TV. In this career guide the sector I will be focusing on is the media industry.



Public Service Media and Multinational - Pinewood Studios: Pinewood Studios is a British film and Tv studio just outside central London. The studio is well known for Star Wars, James Bond and Superman.

Pinewood Studios is expanding and branching out into different areas of the media industry, so it does have cross-media diversification, as it’s not just a film studio, it’s also a Tv studio.

Pinewood Studios is a vertical integration as the studios has several steps in the production of making a film and is controlled by a single company. The studio is own by the Pinewood Group, which also runs other studios such as Pinewood Toronto Studios and Teddington Studios. The chairman of Pinewood group is Lord Grade of Yarmouth and the chief executive is Ivan Dunleavy. As the company is is a public limited they sell shares to the public in order to generate revenue through public investment.

Pinewood studios source of income is films and Tv shows, they gain profit from how well a film or Tv show does for example the studio gained a 13% to £4.3m from "The Force Awakens" and already has another Star Wars movie in production. As of February 28, 2016, Star Wars: The Force Awakens has grossed $926 million in North America and $1.122 billion in other territories for a worldwide total of $2.0468 billion, against a budget of $200 million. The force awakens was also the third film in history to surpass $2 billion worldwide, doing so on its 53rd day of release. This is only one example of how much a film can make.

Pinewood is the largest film studio in Europe, so the only many competitors are in America with company like Warner Bros Entertainment and 20th Century Fox.

Private Service Media- Amblin Entertainment, is an american film and television production company. Amblin entertainment is a cross media ownership has the company also operates more than just one media formate, the company operates television production as well as film. 

Amblin entertainment has vertical integration as the company produces and distributes the end product. The product doesn't go to any other company, it all done with Amblin. The company produces all the film under the company.

Share of ownership, the companies founders are Steve Spielberg, Kathleen Kennedy and Frank Marshall as the company is private the shares of the company is split into shares between Spielberg, Kennedy and Marshall and they don't sell to their shares publicly. Take over, the actual company is owned by Amblin Partners, which is a film company, the company was founded in 2015, the company focuses on producing and distributing films using the Dreamworks, Amblin Entertainment, and Participant Media brands as well as a few companies and will use their labels but will remain separate companies. Amblin Partners founder is also Steve Spielberg and he is also the principal partner.

Source of income, Amblin entertainments income comes through on how well a film they have made done, as long as they make more than they spent making the film, they will have an income. The company has made a lot of film such as The Goonies 1985, Back to the Future 1985 and more recently they have made Jurassic World and Bridge of spies. The film Back to the future made $381,109,710 worldwide and Jurassic World made $1,409,431,445 worldwide. Profitability of product range, Amblin entertainment have been producing popular films for a long time and have been making films that create a big income for example Bridge of Spies, the company's latest film has made $60,714,775 worldwide. The company tend to make popular films with audiences around the world.  

Competitors, Amblin entertainments main competitors are the other major film production companies such as Marvel studios, Sony pictures, 20th Century Fox and Walt Disney pictures. This competitors are on a national scale.

Independent Media Service,- independent media companies are normally a lot smaller then other companies that operator outside of corporation. A24 is an American film distribution, production and finance company formed in 2012. A24 is a independent film company.

A24 has cross-media ownership as they own and operate a few media formats which are television and film. A24 has its first theatrical release in 2013.  In 2014 A24 started to began producing the USA network series Playing House under the A24 name. In 2015 it was confirmed that A24 was going to be launching their own television division.

A24 has vertical integration as they take over more than one aspect of producing and distributing of the end product. The company distributes and produces films as well as all the finance. The company has been doing this since 2012 when the company formed.    

The ownership is divided between Daniel Katz, David Fenkel and John Hodges. The company was formed in 2012 formed by marketing and distribution veterans Katz, Fenkel and Hodges they founded the company. The company is a private owner ship therefore its spilt into to shares between the different owners of the business ad they don't sell shares to the public.

Source of income, A24 source of income comes from selling a product which is film's and Tv shows. For example last year A24 helped make films such as "Amy" and "Room", "Amy" made £22,430,528 worldwide and "Room" £17,409,646 both movies have won a few awards "Amy" has won an oscar best documentary and the lead actress in Room Brie Larson has one more than a few awards for best actress for her role in the film. In September 2013, A24 entered a $40 million deal with DirecTv Cinema.


Conglomerates - The Walt Disney Studios is an American film studio. The studio is well known for its multi-faceted film division, which is one of Hollywoods major film studio. The Walt Disney Studios is made up of a lot of different division such as Walt Disney Studios Motion Pictures,Walt Disney Studios Marketing,Walt Disney Animation Studios, Disney Music Group and Disney Theatrical Group. As well as owning Lucasfilms Ltd, Pixar Animation Studio and Marvel studio. The WDS has cross media ownership, as they own and operate many different media formats such as Tv (the disney channel), Radio (radio disney) and films.

The WDS has horizontal integration as the WDS is taken over by The Walt Disney Company and The WDS has lots of different companies they own, this is to increase its own market share. The WDS owns the pixar, marvel and lucas films.  Share ownership, The WDS the key people of company are Alan F.Horn (chairman), Alan Bergman (president) and Sean Bailey (president motion picture production). Its a public ownership meaning that the company can sell shares, to the public in order to generate the revenue through public investment.

Source of income, the studio generated an estimated income of $1.549 billion during 2014. The company entertainment business alone (live-action and animated motion pictures, direct-to-video content, musical recordings and live stage plays) brought in $5.83 billion in 2012. Profitability of product range, this company tends to keep making similar products as it goes down well with its target audience, this way the company can miximise the profitability of the product. "The mission of The Walt Disney Company is to be one of the world’s leading producers and providers of entertainment and information. Using our portfolio of brands to differentiate our content, services and consumer products, we seek to develop the most creative, innovative and profitable entertainment experiences and related products in the world." The WDS has licenses and franchises as walt disney has lots of different businesses under the name. The main competitors are Dreamwork another animation studio for families and also located in america.

Job roles in the creative media industries.

1) What is involved in the job roles relevant to the industry you are interested in?
Film Editor

The work as an editor will involve:

• receiving a brief, and maybe an outline of footage and/or a shot list, script, or screenplay;
• assembling all raw footage, with camera shots either recorded or transferred onto video tape in preparation for inputting into the computer;
• inputting uncut rushes and sound, and synchronising and storing them into files on the computer;
• digitally cutting the files to put together the sequence of the film and deciding what is usable;
• creating a 'rough cut' (or assembly edit) of the programme/film and determining the exact cutting for the next and final stages;
• reordering and tweaking the content to ensure the logical sequencing and smooth running of the film/video.

Additional tasks may include:

• overseeing the quality and progress of audio and video engineering and editing;
• experimenting with styles and techniques including the design of graphic elements;
• writing voiceover/commentary;
• suggesting or selecting music.

2) Which jobs are you most interested in for long term ?
For the long term I think I would be most interested in being a film editor as I have alway enjoyed watching films and been interested in how they edit films and I think it will also be something different its a job that includes editing different videos which I think is interesting.

3) Which jobs are entry-level posts?
An entry level job in the film industry tends to be runner jobs. There are different types of runners  such as:

•  Production Runners assist in the production office. They aren’t usually involved much in pre-production but come on board a little before shooting at which point they help keep the flow of information between the crew through the distribution of paperwork as well as researching with the production team. 
• Office Runners work for the companies involved in film-making. Not all companies have office running positions but those that do exist provide a way in to areas of film-making beyond production. In particular, this can be an entry route towards post-production or working for a production company. As there are few positions, however, the competition can be great. Internships can, in certain circumstances, act as a precursor to office running.

4) Are the jobs that you are interested in likely to be short term freelance or long term employed posts?
I think that a film editor is a long term employed post as you would normally start by being a runner and then you would work your way up the industry until you get to where you want which in my case is a film editor.


5)   Whats the likely pay rate?
Salary
A film/video editor position isn't typically an entry-level job. You'd usually start at a lower-paid level, possibly as a runner where salaries could be around the national minimum wage. You may then progress to assistant editor where you'd get paid a bit more, before reaching the full editor post.

• Starting salaries for those employed by a television or post-production studio are in the region of £18,000 to £25,000.
• With experience as a film or video editor, you could earn £20,000 to £35,000.
• At a senior level, you could reach potential earnings of £37,000 to £70,000 but the higher end of this scale is only available to senior editors working on high-status projects.

Homework:

1)

The job location is east London and the region is central London.  We need a film-maker &/or film editor with special effects skills to assist us in creating promotional & educational clips for our website and marketing.

You must be:
- currently living in the UK & entitled to work here
- proficient in spoken and written English
- ready to begin immediately
- punctual, proactive & attentive to detail
This is an exciting project and would make a great portfolio piece.
To be considered, all applicants must attach a CV, samples of your work and a covering letter explaining why you are interested in the position. 

Qualifications

Required Experience:

Education:
- BA/MA in Film preferred

Requirements:
- Previous hands-on experience in creative promotional film making preferred.
- Experience with HD DSLRs, Sony F series of cameras, Canon C series and Arri/Red cameras would be useful. (Please state on application the cameras you are comfortable with).
Having your own equipment is useful but not essential.

- Fantastic editing skills required
- Experience with Adobe Creative Suite is required.
- After Effects or Motion special effects required.

2)

Job title: Video Editor
Company: Time Warner
Time warner Divisions: Turner Broadcasting
Location - United Kingdom - London

This is a role of Video Editor within the dynamic and exciting world of CNN international's London news production department, editing stories under very tight deadlines.

In this position, the candidate will be expected to work on a variety of news and features content, editing the video and audio to a very high standard and capable of adapting to new technologies as and when they are introduced.

The candidate will also be required to offer a high level of creativity, working collaboratively with a variety of teams within the London department. As and when required, the candidate will also be expected to work with CNN's features department, working on a variety of longform and shortform sponsored content.

Qualifications:

• Experience with short form and long form creative editing in a professional capacity is essential.
• News experience is essential.
• Experience using the Mac OS X platform essential.
• Experience with Final Cut Pro, Adobe Premier, After Effects and Adobe Photoshop is essential.
• Aptitude with troubleshooting the various technical problems encountered within the edit suit environment.
• Ability to work well and collaborate with others-either being directed or working on their own.

3)

Junior Editor

Above+Beyond

Location of the company is South East London. 

We need someone who is rigorous, motivated, and able to execute creative work with precision and diligence. With will have a minimum of one years experience in an creative communications agency environment. You will have proven commercial experience of editing with Premier / Final Cut Pro.
Any additional “craft” skills, including illustration, design, photography, sound design, motion graphics will most definitely be useful – and usable!

Key requirements:
• Premier intermediate
• Final Cut Pro intermediate
• A proactive and helpful attitude
• A fun sense of humour is essential for this team

My social action documentary.

While making the documentary, I believe that I complete all my aims I set out to complete at the beginning of the project. At the beginning of the project I wasn't sure what subject to pick, I wasn't sure if I would be passionate about anything but then I thought of mental health.I believe that my subject mental health is interesting and that it can relate to a lot of people and I could also get a lot of information about it. 

Once I had chosen my subject I had to get information on it. I had to do primary and secondary research. I had created a questionnaire to ask people around the college about mental health. After I had the correct information it was time to shot the video, I film outside the college and filmed interviews with people asking them questions on mental health. 

After that I did the voice over that goes through out the beginning part of my documentary, this for me made it feel like a more common documentary as I lot of documentaries I have watched all have voice overs. Then I took some video's of the internet to use in little part of the documentary, so it would just be me talking. After that I added music to the documentary to add more layers to the audio.  

I think that everything went well, I'm pleased with the end project, the only thing is I thought it would be longer but its quite short. I think the questions I asked where suitable for the documentary and helped it move on and give more information to the audience. Im happy with the backing music and all the clips I have chosen for the documentary. All together I think the project went well and Im pleased with the outcome. 

Feedback    

For feedback I asked three students what they thought of the end product. One student said they liked as it wasn't to long and got to the point straight away and she liked the use of the voiceover. Another student said it was good but thought it should be longer and include more facts to give the audience more information on the topic. The other student thought it was good and liked how I give examples of famous people with mental illness, which shows how common they are. They also liked the interview. One said that the quality of some of the clips weren't that good and should have been of a high quality as they were blurry. So two out of the three thought it was good.   

Understanding and Interpreting a Brief

Working To A Brief
Contractual brief, is where a media organisation is employed by the client in order to complete a project within the specific thats stated on the brief and media organisation must follow it. If the media company doesn't follow the brief it can result in a breach of contract and the company could face legal actions by the employer. Both the parties have to sign the brief. This brief is good as it tells the media companies exactly what to do as the brief is very detailed, the media company wont be able to negotiate.

Cooperative brief, this is when a brief is given to two or more media companies and both companies are contracted to work on the same assignment. When this brief is bing negotiated it change be change to fit both companies. To information on the brief can be negotiated and the project can be open to suggest that the media company might have, this could make the project more successful.

Negotiated brief, this is almost entirely up to the employee and the client to be open to idea's. This means the media company will get more of their creative vision. Both client and company employed by them will formally agree on the end project and the brief. This means the media companies can share their ideas to the clients and be more creative.

Formal brief, this is a document that outlines the specifications of a product or service. The document is formal in language meaning there is no slang. This brief only gives enough information for the media company to produce the product. Both the client and company will have to formally agree on the project and he brief. This means that the client is open to any ideas or problems that are raised by the media company again this makes it creative for the media company and there is room for negotiation.      

Competition brief, is a brief which is opened to the public meaning it can be accessed by different production companies that are taking part. So times they are free. Only the winner will get the prize. This means less money is spent on the product. This brief means there is can be more perspectives to creating the product by the client, meaning the brief can be more understood as there are more people working on it.

Tender brief, this is similar to a competition brief as it requires a client to post the brief that opens outside companies. People will have to pitch to the client to the work, there can be multi pitches to the client from many different companies, so the client will have to choose one. The advantage of this brief is that the client will get to choose more a wide range of different media companies. The companies will have to pitch to the client giving the client more information on what they want to do with the project. After that the client will choose the proposal, that they think is best.

Commission brief, this is when a client commissions a media company to fulfil a brief. A commission is usually only given to a company that has established a relationship with the client. Advantages to this is that the large company don't have to do all of the hard work, they can sub contract workers that sets the brief out to other companies. Both companies will receive the money for what they have done.  

Informal brief, this isn't a document of any kind and is usually a verbal kind. It is where the client and the company which has been employed simply discuss the requirements for the product that they will be making and also agree on the project. This is good as its more verbal can you can communicate more with the media company and client and theres more chances that the media company will understand what the client whats them to do because they have spoken about it.

When reading a brief it important to look at, what sort of brief it is, the final date, timescale and what is required. Opportunities that accepting a briefs can give you are, new skills,self development, gaining a contract, experience, travel, communication skills, CV/portfolio, meeting clients/important people in the industry.If you don't do everything on the brief the client could bring the law into to it depending in what brief you have worked on.

Examples:

This film brief is a competition brief as it is handed out to the public and anyone can submit their short film. This brief includes event background, the short film competition, the actually brief, deadlines and judging. The brief is from the Sundance film company. The brief is also formal as the language is formal and the document states everything you need to do on it. You don't have to sign this brief so it is not a contractual brief. On the brief there are only three requirements you have to follow. There is a strict deadline and there cant be ant negations with this brief as it given to a wide range of different people. This brief states way they have create this brief. The brief says it can be any sort of short film such asa documentary or a cartoon. The Sundance company want the clients to make the "story of our time".  The brief also short its not long.          

Purpose and impact of social action and community media

Need to say why the video creates an impact e.g. music used shots.

What is social action and community in media? this is a form of advertising a specific topic which isn't really spoken about, a subject that not a lot of people will know about, which will then give an opportunity for people to know about it and do something about the issue or subject. The purpose of this is to talk about current issues that audiences might not know about and to convince them that the issue will become much worse if no one takes any action to fix the issue. Community means a group of people with shared experience and interests. Community media provides a vital alternative to the profit- oriented agenda of corporate media, they want to empower people.   

There are three different types of changes in a social actions and they are local change, national change and Global change. 

Local change are issues that currently affect your community and members of the public and they feel there is a issue in the local area this could be things such as littering, drugs or gangs. Local change can help and make a negative issue in to a positive change. An example of this is Save the National Media Museum which was a local campaign in Bradford, this campaign aim was to save the the national media museum and get the attention of the public to help save it. At the end the campaign did saved the museum form demolition. 

National change is the change within the country the issues are addressed to the members of the public, therefore they could try and help to change the issue. An example of a national change is the British Heart Foundation, the aim of this company is to keep hearts healthy and to fight against heart disease. The campaigns aim to to raise awareness of how dangerous heart disease are and also to give the public ways to prevent heart problems the campaign does this on a national level. The campaign also does special campaign days such as "wear it. beat." days in which people will wear red on Friday 5th of February 2016, this day is to help raise money and awareness for life saving research. The campaigns vision is "a world in which people do not die prematurely or suffer from heart disease". This creates a impact because no parent want to leave their child and miss them growing up, so it will create in impact on parents. It also creates a impact because it happens while the son is at school which every child goes to everyday. Also because theres no music until the end it very realistic. 

Global Change this is a much wider scale then the other two as it wants change around the world that a lot of people might feel strongly about. Greenpeace is an example of global change and the aim is to protect the earth and find solutions to help the environment. Greenpeace want to stop climate change, defend the oceans, protect the forests, work for peace and disarmament, eliminating toxic chemical, fracking and save the Arctic the campaign defends the natural world.  Another example is Peace One day this organization aims to have peace one day around the world on the 21st of September and to change and raise awareness of the situation around the world. 4% of the worlds populations were aware of Peace Day 2012 thats 280 million people and on that day 2% behave more peacefully. This creates an impact because of the music is very dramatic and the tempo is fast through out the advert and it builds up in volume. The advert is fast passed, so your getting a lot of information at once this creates a impact. 
Another global change campaign that happened not to long ago in 2012 and a lot of  people did not know about this problem before the campaign came out and the campaign was called KONY 2012, the campaign made a video lasting 30 minutes and it became viral with 100,721,867 views on the video to day and the aim of the campaign was to stop a man named Kony from stealing children and turning them into children soldiers. The campaign had a day in which people from all around the world put up posters of Kony in their town to make him famous so people would know about his crimes the campaign was successful a lot of the world now know who Kony is. This creates an impact because at the beginning it show a normal family which can relate to a lot of people. Also it creates an impact because they use a child to tell the story. It creates an impact because the father want to make the world a better place for his son and I think all parents want that.